Consumers who see digital ads before a mailer are more likely to recognize your store. Given more opportunities to engage with the offer, consumers are far more likely to act.
Digital tactics included in our Platinum Package:
Addressable Digital Video
Facebook Lead Ads
What is GeoLive?
GEOLiveis today's most innovative mobile conquesting strategy.
As auto-intenders spend more of their online time on smartphones and tablets, it’s important to include a one-to-one mobile strategy in your direct marketing campaigns. GEOLiveallows you to use location based targeting to reach desired audience on their mobile devices.
Mudd geo-locates an auto-intender's home address and serves Digital Video & Mobile Display Ads to the mobile devices and connected TVs in that home.
Once an auto-intender engages with a digital ad on their mobile device Mudd isolates the device and reengages it with additional digital ads.
After a mobile device engages with a digital ad Mudd begins tracking it and when the device enters the dealership it’s reported as a “store visit”.
How Does Platinum Work?
Deliver mail and digital ads to target audience's mailbox, social, and mobile devices withGEOLive'stargeted fences.
Facebook Lead Adsand GEOLive'saddressable display, OTT & preroll are launched before and after the direct mail and email drops.
By adding aGEOLiveconversion zone around the dealership we can track the campaign effectiveness.
GEOLive'sconversion zone allows us to measure the number of mobile users who enter the dealership that were served a digital ad.
Plans for all sizes
We know every market is different. Whether you sell 100 or 300 cars, there’s a PLATINUM plan for you.
Each plan is outfitted with the drivers you need to be everywhere, drive 1st party leads, and track foot traffic that’ll all add up to hitting the numbers you want.
Be everywhere with PLATINUM
Go Platinum to leverage GEOLive's addressable targeting and deliver a compelling message to every customer's mailbox, inbox, phone, screen, and desktop.