With RETENTION DRIVER
Customers Stay

Increase Your Retention Rate And Gain Market Share With A Data Driven Approach To 1-to-1 Direct Marketing Strategy

Get started today!
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800-367-6833

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Leverage Data to Drive Retention

Mudd’s Retention Driver leverages your DMS Data, updates it, and creates hyper targeted direct marketing campaigns to more than double your results.

  • Leverage IHS Data to determine your actual defection rate
  • Segment Buyers from DMS & Defectors from IHS Data to deliver targeted messages to each group
  • Grow sales and market share with a 1-to-1 Direct Marketing approach

Tactics

  • Direct Mail
  • Facebook
  • Email Marketing
  • Addressable Video
  • Addressable Display

Measured Results

  • Units Sold
  • Store Visits
  • Defection/Retention Rate
  • Customer Reacquisitions

Case Studies

Hoselton Toyota
Targeted 6,250 Customers
13 Used & 33 New Units Sold
14 Trade-ins Acquired
Realized a 21x ROI

Hoselton Chevrolet
Targeted 4,150 Customers
1 Used & 15 New Units Sold
2 Trade-ins Acquired
Realized an 8x ROI

Hoselton Nissan
Targeted 6,250 Customers
9 Used & 35 New Units Sold
9 Trade-ins Acquired
Realized a 12x ROI

Burnsville Toyota
Targeted 5,000 Customers
27 Units Sold
22 Total Trade-ins Acquired
Realized a 18x ROI

Available Target Audiences

Dealership Defectors Set

  • Past customers who purchased new & used vehicles from competitor
  • Past customers that have sold vehicle you sold them
Creative

Trade Cycle Set

Customer in a good trade cycle

Serviced Not Sold Set

Customer who has done service business with the dealership but not purchased a vehicle

Conquest Set

Customers that have not done business with your dealership

Sold Not Serviced Set

Customers that purchased a vehicle but never visited service center

Service Lost Souls Set

Customers that haven’t serviced their vehicle in 6+ months

Plans for all sizes

We know every market is different. Whether you sell 100 or 300 cars, there’s a plan for you.

Each plan is outfitted with the drivers you need to be everywhere, drive 1st party leads, and track foot traffic that’ll all add up to hitting the numbers you want.

Good

  • 3,000 Customers
  • Direct Mail
  • Addressable Display
  • Addressable Video
  • Email Marketing
  • Facebook Lead Ads
  • Campaign Reporting

Better

  • 5,000 Customers
  • Direct Mail
  • Addressable Display
  • Addressable Video
  • Email Marketing
  • Facebook Lead Ads
  • Campaign Reporting

Best

  • 10,000 Customers
  • Direct Mail
  • Addressable Display
  • Addressable Video
  • Email Marketing
  • Facebook Lead Ads
  • Campaign Reporting

READY TO DOMINATE?

Reach out to get started today.

info@mudd.com